SAN FRANCISCO, July 18, 2014 — Gyft announced today that it has integrated with Google Wallet’s new gift card functionality. Google Wallet users will now have the ability to upload plastic gift cards to their phones via Gyft and Google Wallet.

Gyft is a leading digital platform that enables consumers to buy, send, manage, and redeem gift cards via mobile devices to over 200 retailers. Gyft is thrilled to be integrated with Google Wallet at launch. Customers can now push gift cards from the Gyft app directly into their Google Wallet and access everything that they need directly from one place in their phone.

Starting today, users can buy gift cards on the Gyft platform and pay with Google Wallet. As a special incentive and for a limited time only, Gyft is offering 5% Gyft Points back for all purchases made paying with Google Wallet.

“We will be able to offer the digital gifting experience to the masses through this partnership,” said Vinny Lingham, Co-Founder and CEO of Gyft, “We strongly believe that this will expedite the adoption and usage rate of mobile wallets, and will encourage users to not have to carry a physical wallet again.”

Since Google Wallet stores loyalty cards, offers, and now, gift cards, users are able to carry less and simply pay with their phones. Users can also send money easily to friends with just an email address.

Google Wallet and Gyft are available for download now for both iOS and Android.

About Gyft

Gyft is a digital gift card platform for consumers and retailers that lets customers upload, buy, send, and redeem gift cards conveniently from their mobile device. Gyft is seamlessly integrated with Facebook so users can send gift cards to their friends around special events. Gyft is a private company funded by Google Ventures, Karlin Ventures and Ashton Kutcher’s A-grade Investments, with offices in San Francisco. For more information, visit www.gyft.com or contact press@gyftstaging.wpengine.com.

Contact: CJ MacDonald, 1-203-913-9229, cj@gyftstaging.wpengine.com